notlike
Identity only
The Mark
A name, a wordmark, and the words that go with them. For a firm that has outgrown its display picture, or a product that has not been named yet.
Bangalore, India — MMXIX
Every brand has a true story. Most are telling a borrowed one.
Brand, video, and launch work. Any industry, any size of firm.
What we donotlike is a branding and creative studio in Bangalore. We work in every industry and specialise in none of them, because the craft does not change — only the vocabulary does.
01What we do
One studio, from the first mark to the last handshake.
Coming soon
03
Video & Editing
We do not hold the camera. We take what you already have — rushes, walkthroughs, drone plates, renders, stills — and cut it into something with patience in it. Long takes left long, and the product kept out of frame until the film has earned it.
Coming soonComing soon
05
Graphics & Collateral
Decks, packaging, signage, stationery, and the things a customer actually holds. Paper stock and letterpress are decisions with the same weight as the product itself.
Coming soonComing soon
06
Launch Campaigns
End to end, from the first mark to the last handshake. One studio, one narrative, no handoffs between five vendors who have never met each other.
Coming soon02Recent work
Sites we built, running as the client’s own.
Each opens with none of our chrome on it — no nav, no footer, nothing of ours but a small way back. That is the point: the work is theirs, not a page about us.
03Ways to begin
Take all of it, or take the part you are missing.
Video only
The Cut
You already have the footage. We find the film in it — one long edit, or a season of cutdowns. Nothing new is shot, and usually nothing needs to be.
Everything
The Launch
First mark to last handshake. Name, identity, site, edit, collateral, and the campaign that carries them — held by one studio throughout.
There are no prices on this page on purpose. The work is sized to the launch, and we would rather quote it than guess at it.
04Where we work
The industry is not the filter. Neither is the size of the firm.
- Solo founders
- Studios and practices
- Growing companies
- Established brands
A studio that has done four hundred launches in one sector brings you the average of the last four hundred — which is exactly what your competitors already look like. We take the unfamiliar brief on purpose.
Every industry we work in- Hospitality
- Fashion & Retail
- Real Estate
- Arts & Culture
- Healthcare
- Finance
- and whatever is next
05How it runs
Four steps, and the long one is the second.
- 01
Get close
We come to where the work actually happens — the floor, the kitchen, the warehouse, the repository — and stay longer than is polite. The story is almost always already there.
- 02
Find the true one
Then we argue about it. A borrowed story fails on first contact, so we would rather lose two weeks here than sell you something that dies on the shelf.
- 03
Make the mark
Name, type, paper, site, edit — all of it set against that one story. This is the fast part, because the decision that mattered was already made.
- 04
Carry it out
Through the launch and past it, until the last handshake. The studio that found the story is the one that sees it land.
06Approach
A launch is not an announcement. It is the first thing anyone will ever own of yours.
Narrative. Everything you make already has a story in it — in how it started, what it refuses to do, the hour the work actually happens. Our first job is to find the one that is true, because a borrowed story fails on first contact.
Aspiration. Nobody buys features. They buy the version of themselves that owns the thing. The work is to make that person visible, and to be precise about who they are.
Restraint. Show less, say less, and invite rather than advertise. What is withheld does more work than what is shown — in every industry we have ever worked in.
07The Studio
No account layer. No handoffs.
notlike is an independent studio. There is no account layer, no pitch theatre, and no third party you have never met writing your copy at midnight. The people who do the work are the people you will meet.
We started it out of a complaint: good work was being sold with borrowed words, by five vendors who had never met each other.
- Founded
- MMXIX
- Smallest brief
- One product
- Studio
- Bangalore, India
08Enquiries
Tell us what you are making.
We reply to every enquiry ourselves, whatever the industry and whatever the size. The next step is a long conversation and a look at the real thing — not a deck.
notlike.studio@gmail.com