notlikeService 04
Social & Content
An editorial programme, not a posting schedule.
What we do
We treat a feed like a magazine that happens to publish daily. A point of view, a run of stories, and the patience to build an audience months before there is anything to sell it.
No trend-chasing, no filler. If a post does not add to the argument, it does not go up.
What you get
- Content strategy and calendar
- Art direction and templates
- Copy and captions
- Photography direction
- Reporting that is actually read
Common Room
The problem
A launch nine months out and nothing yet to announce.
What we did
Ran a slow photo essay about the building being made — no price, no call to action until the final week.
What happened
A waitlist of three hundred before the doors opened.
An illustrative example — swap for real work.
- 01
Get close
We come to where the work actually happens — the floor, the kitchen, the warehouse, the repository — and stay longer than is polite. The story is almost always already there.
- 02
Find the true one
Then we argue about it. A borrowed story fails on first contact, so we would rather lose two weeks here than sell you something that dies on the shelf.
- 03
Make the mark
Name, type, paper, site, edit — all of it set against that one story. This is the fast part, because the decision that mattered was already made.
- 04
Carry it out
Through the launch and past it, until the last handshake. The studio that found the story is the one that sees it land.